Types of Traffic Targeting
NewProgrammatic offers three traffic targeting options. They are available after selecting the traffic type (Branded Search or Generic Keyword Search) during the campaign creation process.
Branded Search allows:
RON targeting — This option targets all traffic coming from a selected GEO. If a new source appears in this GEO, your campaign will start buying traffic from this new source as well.
Targets targeting — This option targets a single website or websites. You need to provide a list of targets for this campaign to start receiving traffic.
Generic Keyword Search allows:
Keyword targeting — This option targets traffic that contains a certain keyword or keywords. You need to provide a list of keywords for this campaign to start receiving traffic.