{cid}

Sends a click ID for conversion tracking.

{traffic_type}

Sends SEARCH/GENERIC SEARCH.

{geo}

Sends a country code.

{campaign_id}

Sends a numeric campaign ID; the token might be particularly useful for external tracking.

{long_campaign_id}

Sends a UUID campaign ID; this token is needed for API calls.

{campaign_name}

Sends a campaign name.

{os}

Sends an operating system name.

{carrier}

Sends mobile carrier.

{device_id}

Send a device ID; for in-app campaigns, you are able to collect some device ID to target afterward that can be used to blacklist/whitelist.

{city}

Sends city name

{region}

Sends region name

{target}

Sends a target ID; it is the actual sub placement of your ad; targets belong to certain sources.

{source}

Sends a source ID; it is a huge traffic source with multiple targets in it that are predefined in NewProgrammatic.

{keyword}

Sends keywords attached to the visitor.

{keyword_match}

Sends keyword match type broad/exact.

{visit_cost}

Sends a cost of a visit.