Bid: A bid is the most basic term when it comes to traffic buying. This is the average rate you’re willing to pay for a click. If your bid will be too low, you will either limit the amount of traffic you buy or not buy any traffic at all.

Campaign budget: Cap your campaign spend at a certain amount.

Cost per click (CPC): Cost per click is a cost model in which you pay for each visitor’s click on an ad. In this case, you’re not paying for ads unless users interact with them.

Custom bids: You can specify a custom bid for each keyword, target, and source in your campaigns. Increase the bids on the placements that bring you good results. Lower the bids on underperforming ones.

Dayparting: Dayparting lets you run your campaigns only in specified time windows. You can tick (or tick off) certain days and hours according to a timezone of your choice. When the boxes responding to given hours or days are ticked, your campaign will be buying traffic.

Destination URL: Arguably the most important thing in the setup. This is the field where you input the URL of the site you’re promoting, whether you’re using a landing page or going with direct offer linking. In other words, this is the site that will load on your ad recipient’s screen.

Effective cost per action (eCPA): This is the calculation that tells you how much money does it take for your campaign to acquire a conversion.

Frequency filter: Determines the time that has to elapse before a unique visitor sees your ad again. The default setting is 30 minutes, but you can also turn it off completely or set it at 5 minutes, 15 minutes, 1 hour, 3 hours, 6 hours, 12 hours, or 24 hours. The higher the value, however, the less total traffic you will buy.

GEO: This is the country you are running your campaign in.

Payout: Shows how much money you made with your ads. The payout can be passed dynamically in the postback URL or can be set up manually for all conversions for a particular campaign.

Postback URL: This is the unique URL generated by your NewProgrammatic account. Copy it and paste into your tracker or affiliate network.

Source: A source is a single publisher who displays your ads. One source may contain several targets.

Target: Target is a single traffic placement from a publisher.

Tracker: A campaign tracker lets you monitor various aspects of your campaigns, and provides insight so you can easily optimize them for a higher profit.

Tracking tokens: dynamically generated variables provided by traffic sources. Traffic tokens visible in the offer’s URL are used to track specific information in an ad campaign. Usually, multiple tokens can be added to your traffic software in order to help you keep track of what’s happening with your campaigns and propel ad monetization.

Traffic token examples: {cid}, {traffic_type}, {geo}, {campaign_id}, {long_campaign_id}, {campaign_name}, {os}, {carrier}, {device_id}, {target}, {source}, {keyword}, {keyword_match}, {visit_cost}