Frequency Filtering
Frequency filtering allows controlling how often an ad will be displayed to the same visitor (one unique user = one unique combination of IP/UA). Keep in mind that setting a frequency cap higher than 1h will limit the volume of available traffic.
![22__Timing.png](image/1612e54e2ecd8a.png)
Warning
Remember that each selected targeting option narrows the volume of traffic available and increases the cost per view.