When the campaign is settled up, it needs to be reviewed by the NewProgrammatic team. Campaigns under the review have the  status.

After saving your keyword campaign, it will go to the  status (if you did not provide keywords during the campaign creation process). This status means that you need to provide keywords in order to start receiving traffic. Click the Finish draft option from the Actions drop-down menu.

After saving your target/source campaign, it will go to the status (if you did not provide targets during the campaign creation process) or status. These statuses mean that you need to provide targets or sources in order to start receiving traffic. Click the Finish draft option from the Actions drop-down menu.

Campaigns with the  status are still receiving traffic and spending money, even if the offer itself is expired. In that case, don’t forget to or pause or delete them. You can restore the deleted campaigns within the next 24 hours.

If your campaign can’t pass our security checks, the status will be set to . Such campaign can still be reviewed and reapproved, but only on your request and after the new checks are made.

You can read more about the rejection reasons in the Compliance and Policy Guidelines section.

The campaign has the  status, if your account balance drops to $0.

The campaign has the status, if it has reached the budget cappings (daily or total) that you have set.

The campaign has the status, if you created a source campaign and then you delete them.

The status indicates that your campaign is automatically paused in accordance with your settings.

All campaigns that meet any of the three criteria listed below will be archived. The  status means all custom optimizations on targets, keywords, countries, and sources will be removed. You will still be able to access reports on the archived campaigns.

A campaign will be archived, if it:

The creatives that you have submitted for a review where rejected by our compliance team.

When you upload a creative or a set of creatives, they need to be reviewed by the NewProgrammatic team. The creatives under the review have the  status.

The approved creatives will have their status set to  and will start buy traffic. You can set the status of any of them to  any time or delete them completely.

If your push campaign doesn’t meet our regulations (for example, wrong link), it will get rejected. However, this does not concerns your creatives. If your creatives gets rejected, your campaign will get the No creatives status.