Blacklisting/Blocking Traffic

NewProgrammatic allows you to block traffic coming to your campaigns by creating a blacklist on an account and campaign level.

  1. You can block traffic on account level based on the following criteria:

    1. IP address

    2. ISPs

    3. Targets

    Once you provide correct values, traffic matching the criteria from the blacklist will not go into your campaigns.

  2. You can also block traffic on campaign level based on the following criteria:

    1. Keywords — simply pause selected keywords or add chosen items as negative keywords so they’ll be excluded.

    2. Regions and Cities — simply pause selected items or exclude them to block traffic coming from specific regions or cities.


This will only be possible with Regions/Cities targeting enabled. If Regions/Cities targeting is disabled, traffic will come from the whole of chosen GEO.